Vision is king.Execution is King Kong.

I launched my first travel startup in 2001, then spent 12 years on the extended leadership team at Booking.com, driving its global growth across marketing and product development. As an angel, I helped scale Voetbalshop, a Dutch football-apparel marketplace, with the same growth playbook.

For more than seven years I advised Sisvel, one of the world's leading IP licensing companies. That relationship has evolved into my role as Partner at Sisvel Ventures, where we identify and develop IP monetisation opportunities beyond Sisvel's core pool licensing, working with IP owners, investors and partners.

As General Partner of TT2 – TRAVELTECH.VC, I back B2B and SaaS founders building the technology layer of travel.

Whether it's a startup or a patent portfolio, my question is the same: how do you scale it, and how do you defend it?